Ha-Namal St 28, Haifa, Israel
Lofic aims to reshape the way user-generated-music is created by offering a collaborative focused, high-quality, audio production platform, on any mobile device. We leverage the deep engagement of our users to offer brands and musicians an audience-engagement platform, as an interaction tool with their customers and fans. It’s not a secret that musicians find it very difficult to promote their music and interact with their fan-base, for the vast majority of musicians, the main income out of music is mainly generated in live performances.
On the other hand, Smartphones are great tools to capture visualized content, but when it comes to audio, they’re still lacking! Lofic aims to reshape the way user generated audio is created, by enabling HQ audio production on-the-go for every mobile device. The main market is the Audience Engagement market estimated at $25B while Digital Recording market is estimated at $1B. This market is expected to grow once mobile devices will reach maturity as viable recording devices. Today, there are 1.5 billion people around the globe who can sing or play music, the vast majority of them are under the age of 35. Our focus is on the US and UK, which constitutes 47% of the music market in general.