There's no perfect match between customers and SMB service providers. To set an appointment with a service provider, the customer has to compare among dozens of businesses on different websites, and call the service providers to check for availability. On the other hand, SMBs struggle on how to be found by their customers and to efficiently use their - often wasted - resources. To emphasize the pain, more than 20% of internet search requests are local, and more than 50% among them are searches for services.